The origins of LOEWE’s Anagram are as surprisingly humble and utility-focused as those of jeans. Designed by Vicente Vela in the 1970s, the motif is a creative twist on the branding irons used to mark leather skins – the label’s hallmark material. The logo on this wide-leg pair comes courtesy of M/M (Paris), who famously streamlined the Spanish painter’s now-iconic symbol.
(Eco Friendly Rating)
